What does your business do? What products and/or services does it offer? What is the size of your business? How long have you been in business?
What are your immediate plans / goals for your business? Why are you choosing to brand / rebrand now?
Think about their age, geography, income, interests
If you choose to work with me, we will go into more detail and ensure that your visuals serve your business goals. At this stage, it's good to know if you have any strong preferences (anything you really do like, or really don't like).